Creative pitch including full-scale responsive redesign, brand pages, interactive product detail page, and #FenderHacks social feed.
My Role: Visual Design / Completed at Fluid under the Creative Direction of Michael Janiak.
Full-scale responsive redesign, including homepage, category / subcategory, product detail, and brand story pages. Additional responsibilities include 3x weekly promotional email campaigns, art direction for photo shoots, and front-end development for site and email campaigns.
My Role: Lead Visual Design / Completed Levi Strauss & Co. under the Creative Direction of Nate Corbin.
Creative pitch for an E-commerce app for LL Bean customers.
My Role: User Interface + Visual Design / Completed at Fluid under the Creative Direction of Josh McGuire.
Full-scale responsive redesign, including Homepage, Category / Subcategory, Product Detail & Brand Experience pages, as well as social component and custom iconography.
My Role: Visual Design / Completed at Fluid under the Creative Direction of Michael Janiak.
Campaign targeting existing Airbnb guests to show incentives for becoming a host. Project included unique landing page, email marketing campaign responsive HTML build.
My Role: Visual Design / Completed at Fluid under the Creative Direction of Michael Janiak.
Freelance web design project for Kimpton Hotels' hot new dining establishment, The Henley, based in Nashville, TN.
Responsible for the 2013 design of festival publications, including 300-pg catalog, 112-pg film guide, and directors guide. Designed signage and other marketing material for 2013 Festival.
Design created under the art direction of Jessica Buzzard.
Responsive redesign for single-page experience for popular San Francisco restaurant location.
My Role: Visual Design / Completed under the Creative Direction of Emily Shoop.
Simple printed menu for popular Livermore family-owned winery.
My Role: Visual Design / Completed under the Creative Direction of Emily Shoop.
Creative pitch for an multichannel E-commerce experience for HSN customers.
My Role: Visual Design / Completed at Fluid under the Creative Direction of Michael Janiak.
Moodboard created with various staging environments to help inform the look and feel of a site redesign.
My Role: Visual Design / Completed at Fluid under the Creative Direction of Michael Janiak.
Responsible for the branding of 2013 festival, design of 48-pg mailer, Step & Repeats, signage and other marketing material for 2013 Festival.
My Role: Visual Design / Completed at Fluid under the Creative Direction of Jaime Galli.
Responsible for design of 2012 program guide. Developed style guides for editorial and screening content. Designed artwork for signage, merchandise and credentials.
My Role: Lead Visual Design / Completed at Napa Valley Film Festival under the Creative Direction of Operations Director Ben Mahoney and Founder Marc Lhormer.
Full-scale responsive redesign, including landing page, category/subcategory page, UX navigation, iconography, brand experience pages, product detail page, and social component. Provided art direction for photography and online brand experience.
My Role: Visual Design / Completed at Fluid under the Creative Direction of Michael Janiak.
Collaborative project between The North Face, IBM Watson and Fluid to make online shopping more engaging, personalized, conversational, and guided.
My Role: User Experience + Visual Design / Completed at Fluid under the Creative Direction of Michael Janiak.
Layout design for the 2014 RAN Annual Report and 2013 Coal Finance Report. Worked closely with Forest Campaigner Ben Collins, Forest Program Coordinator Chelsea Matthews, and Director of Communications & Chief Storyteller Christopher Herrera to ensure content accuracy.
My Role: Lead Visual Design / Completed at Rainforest Action Network under the Creative Direction of Toben Dilworth.
Read the full publications at www.issuu.com/sayfkhidir
Full-scale responsive redesign, including Homepage, Category, Subcategory, Product Detail, and Brand Experience pages. Debut launch of new social channel (Women Rise Above It), and History of Pine-Sol page. Created custom UX navigation & personalized iconography.
My Role: Visual Design / Completed at Fluid under the Creative Direction of Michael Janiak.
